I need answers to number 29 30 and 31
29. Which of the following factors correctly explains the importance of social media for marketers? a. Customers acquired through word-of-mouth avenues are worth twice as much as are those attracted through other channels. __b. According to Intuit co-founder Scott Cook A brand is no longer what we tell the consumer it is it is what consumers tell cach other it is.” c. Social interactions contribute to the retention of existing customers. _d. All of these factors correctly explain the importance of social media for marketers. _e. McKinsey and Company estimates that between 20% and 50% of all purchases are driven primarily by word-of-mouth recommendations. (30) In the six Ms model of marketing communications, why is it important to conduct the final M-measurement? What benefits does it provide? (31. You have been asked to create a digital marketing plan to reach consumers using mobile devices. Which of the following steps will you NOT recommend to your mobile team? _a. Leave current web pages the same because consumers prefer to view web pages on their mobile devices that mirror those created for viewing on desktop or laptop computers. b. Shorten long text pieces because people are less inclined to read for long periods of time on small-screen mobile devices. _c. Discover keyword searches that are shorter and more precise because typing on mobile devices can be problematic. _d. Set up tracking programs that use location data as well as other data commonly used to study digital marketing effectiveness. e. Create mobile-friendly apps that consumers can use in place of or in addition to traditional web pages when using mobile devices. 32. You are the advertising director of a manufacturer of home security surveillance systems, and you are contemplating how to direct your advertising agency in the appropriate use of fear appeals. For example, an advertising spot could feature a family with young children suffering from the trauma of being victimized by an armed intruder who broke into their house in the middle of the night and vandalized the home. What factors should you consider when deciding whether or not to use fear appeals? You Should consider how scary you ace making the ad because if is too much it could run the ad completely. Another thing is not narrowing it to only famokes. Make you target malhet anyone with a home. 33. True or false: A fainous influencer tweets out a picture of herself at a restaurant for which she was not paid. This is an example of paid media. a. True False 34. True or false: Many companies provide search advertising for marketers and only a few provide opportunities for online display advertising True __b. False
29. Correct option: d. All of these factors correctly explains the importance of social media for marketers. Reason: The importance of social media is increasing as the world is getting more and more dependent on the internet. This is the reason that there is an increase in the interaction of customers about different brands and their experiences with these brands. 30. The 6Ms of marketing communication are stated below: Market: It comprises of all the customers, and also include intermediaries between the company and customers. Mission: The objective of the advertising campaign like, increasing sales volume, market share, ROI, etc. Message: The message that is to be communicated like features and benefits of the products, etc. Media: The choice of media to be implemented for advertisement like, TV ads, newspaper ads, etc. • Money: The budget allocated to every marketing tool. • Measurement: Effectiveness of the advertising campaign.
It is important to conduct the final M-measurement to know the impact of advertising campaign on the objective undertaken behind that campaign. The benefit of the measurement is that it allows an assessment of the campaign and whether it is on a right track. 31. Correct option: d. Setup tracking program that use the location data as well as other data commonly used to study digital marketing effectiveness. Reason: Setting up a tracking program will lead to inversion of privacy, due to which there are chances that the consumers might avoid using such websites.