Which of the following is NOT true about theories?
Select one:
a. Theories, once verified, allow for prediction.
b. Theories are used as principles of explanation of apparent
relationships of certain observed phenomena.
c. Concepts abstract reality
d. The main purpose of theory is description.
Consider this statement: “All Business Research students who
have ever been seen are human beings. Therefore, we conclude that
all Business Research students are human beings.” This is an
example of:
Select one:
a. deductive reasoning
b. inductive reasoning.
c. the ladder of abstraction.
d. a variable.
Which of the following should a manager ask before deciding
whether or not to do business research?
Select one:
a. Will the information obtained improve the quality of the
decision enough to justify the costs?
b. Is this research project the best use of available funds?
c. Will the payoff from the research be worth the dollars
invested?
d. All of the above
When a marketing manager makes an important decision because
there is not sufficient time to conduct a research project, this is
an example of:
Select one:
a. a time constraint
b. the availability of data
c. the nature of the type of decision (tactical or strategic)
that must be made
d. a situation in which the value of the research exceeds its
costs
Which statement best describes the nature of basic research?
Select one:
a. Basic research is conducted to verify the acceptability of a
given theory
b. The primary purpose of basic research is to facilitate the
managerial decision process
c. Because basic research is exploratory, it does not require
the use of scientific methodology
d. Basic research requires the use of experimentation
Answer
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[Q] Which of the following
is NOT true about theories?
[a.] Theories, once verified, allow
for prediction.
[b.] Theories are used as principles
of explanation of apparent relationships of certain observed
phenomena.
[c.] Concepts abstract reality
[d.] The main purpose of
theory is description.
The correct answer is option
d i.e. the main purpose of theory is description.
Explanation:
Theories are planned to clarify, anticipate [predict], and
comprehend phenomena and, by and large, to challenge and expand
existing information inside the restrictions of basic jumping
presumptions. The theoretical system is the structure that can hold
or bolster a hypothesis of an examination study where concepts are
the essential units of theory advancement. In any case, theories
require a comprehension of connections among concepts an abstract
reality.
- Thus, the abovementioned
alternatives i.e. option [a], [b], and [c] are incorrect
answers.
[Q] Consider this statement:
“All Business Research students who have ever been seen are human
beings. Therefore, we conclude that all Business Research students
are human beings.” This is an example of:
[a.] deductive reasoning
[b.] inductive
reasoning.
[c.] the ladder of abstraction.
[d.] a variable.
The correct answer is option
b i.e. inductive reasoning.
Explanation: At the
experimental level, a hypothesis might be created with inductive
reasoning. It is the consistent procedure of building up a general
suggestion based on the perception of specific realities.
In this way, “all Business Research
students who have ever been seen are human beings. Therefore, we
conclude that all Business Research students are human beings.” is
an example of inductive reasoning.
- Thus, the abovementioned
alternatives i.e. option [a], [c], and [d] are incorrect
answers.
[Q] Which of the following
should a manager ask before deciding whether or not to do business
research?
[a.] Will the information obtained
improve the quality of the decision enough to justify the
costs?
[b.] Is this research project the
best use of available funds?
[c.] Will the payoff from the
research be worth the dollars invested?
[d.] All of the
above
The correct answer is option
d i.e. all of the above.
Explanation:
Molding your way to deal with business research can have the effect
between cash very much went through and cash squandered. In the
case of promoting a statistical research firm or beginning another
organization, the correct methodology is imperative to achieving
your objectives. Thus, a manager asks all the above options
before deciding whether or not to do business
research.
- Thus, the abovementioned
alternatives i.e. option [a], [b], and [c] are incorrect
answers.
[Q] When a marketing manager
makes an important decision because there is not sufficient time to
conduct a research project, this is an example
of:
[a.] a time
constraint
[b.] the availability of data
[c.] the nature of the type of
decision [tactical or strategic] that must be made
[d.] a situation in which the value
of the research exceeds its costs
The correct answer is option
a i.e. a time constraint.
Explanation:
Time Constraint:
Precise research requires a significant time investment. On
numerous occasions the executives accept that a choice must be made
promptly, permitting no time for investigating. Decisions once in a
while are made without sufficient data or intensive comprehension
of market circumstances. In spite of the fact that creation
decisions without looking into a circumstance aren’t perfect, now
and again the desperation of a circumstance blocks the utilization
of research. The direness in which supervisors frequently need to
settle on a choice regularly clashes with the advertising
specialist’s craving for meticulousness in following the logical
strategy.
- Thus, the abovementioned
alternatives i.e. option [b], [c], and [d] are incorrect
answers.
[Q] Which statement best
describes the nature of basic research?
[a.] Basic research is
conducted to verify the acceptability of a given
theory
[b.] The primary purpose of basic
research is to facilitate the managerial decision process
[c.] Because basic research is
exploratory, it does not require the use of the scientific
methodology
[d.] Basic research requires the use
of experimentation
The correct answer is option
[a] i.e. basic research is conducted to verify the acceptability of
a given theory.
Explanation: One
motivation behind leading marketing research is to create and
assess ideas and theories. Basic research endeavors to grow the
restrictions of information. It isn’t planned for tackling a
specific down to the business issue. It has been said that there is
nothing as pragmatic as a decent hypothesis. Despite the fact that
this is valid over the long haul, basic marketing research
discoveries, for the most part, can’t be quickly actualized by a
promoting official. Thus, the nature of basic research is
conducted to verify the acceptability of a given theory or to learn
more about a certain concept.
- Thus, the abovementioned
alternatives i.e. option [b], [c], and [d] are incorrect
answers.