Which of the following is true of choosing a distribution strategy?

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Which of the following is true when choosing a marketing channel? a) The more standardized a product is, the longer its distr

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Answer

Answer :-

A marketing channel is one through which goods are transferred
from the point of manufacture to the point of consumption . The
right option is ” the more standardized a product is, the longer
its distribution channel can be and the greater the number of
intermediaries that can be involved without driving up costs”. This
is because a distribution channel of becomes longer according to
the level of standardized product .


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