13. A public/private joint venture works best in countries with
high levels of political stability.
True
False
14. The _____ alliance failed due to partner
incompatibility.
Peugeot/GM
Starbucks/Tata
UPS/Staples
Disney/Dreamworks
15. Which of the following products is least
likely to be customized?
Potato chips
Bulldozers
soap
beauty products
16. All of the following are disadvantages of personal selling
EXCEPT
Compensating sales reps for a small number of customer
contacts
Making post-sale contacts with a small number of customers
Close contact with customers and knowledge of local markets
Expense of maintaining a regional sales office
Answer
Answer 1 = option true
A public/private joint venture works best in countries with high
levels of political stability.
When a country is politically stable then the rules and
regulations regarding to business is simple and the finance sector
of the country is better then politically unstable country
have.
Answer 2 = option (A)
Peugeot/GM
The Peugeot/GM is the alliance failed due to partner
incompatibility.
As GM was considered incapable to to fulfill the Market
situation
Answer 3 = option (B)
Bulldozers
As bulldozers are only going to heavy duty work so any
customisation is not necessarily needed until something very
important or a technological happed which doesn’t happen every
day
Answer 4 = option (c)
Close contact with customers and knowledge of local markets
Because its one of the advantage of personal selling
