Which of the following statements is true of convenience products? Their promotion is done by their producers. They include cars, computers, and cell phone service. Their distribution is highly selective. They are expensive goods that hold little interest for consumers.
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Convenience goods are basically items which consumers buys on
daily basis without putting much thoughts into them. Examples:
newspaper, magazine, petrol, grocery items among others. And these
goods are inexpensive in nature.
Answer is (a).. because convenience goods are promoted by the
producers through advertising and marketing.